October, 2013 – 1st Street
JU JU JULIA
Where are you from? Tell me about the idea of home.
“I’m from downtown Chicago (nice midwest girl just like you!). Home is the place where I can wear my sweat suits with no make up, dance down the hallway and be every little bit of the weirdo I am. It’s my zen. And that’s usually wherever Sam and Ashman are.”
Right now, what are you looking forward to?
“It sounds cliche, but I am looking forward to New Year’s….I’m not a big fan of the holiday itself, but we are planning a week in Tahoe and I haven’t been skiing in about 5 years. I can’t wait! It also means a week with two of my best friends who have since moved out to San Francisco.”
Do you remember the last person who caught you off guard?
“That’s easy. Right now I am doing non stop sales for my company from brands and publishers to investors – so I am caught off guard pretty much every day. You wouldn’t believe some of the questions or comments people sometimes make. Recently I had an investor (in the context of a business related conversation) tell me that I must be getting antsy to have children soon…I’m 28…and was talking about click through rates…ha.”
You are a incredibly talented young woman, but I can not tell for certain what you are best at. What do you think you’re best at?
“I hope that I am really good at problem solving and innovating as it’s what I love doing and think I’m pretty decent at it. My dream since I was about 12 is to work at Ideo Innovation Firm (so nerdy of me, I know). What I can tell you for certain is what I’m NOT good at, and I think that’s equally important in life to self reflect and come to terms with- I am not a creative type in the artistic sense, I am not good at following rules that don’t make sense, and I am really really bad at being concise. Luckily I know a lot of people who are great at those things who help a girl out.”
I told you I think you’re sprit animal is a deer. What do you think?!
“That makes me really happy because that’s what I always thought too- but you are the first person to agree with me. That being said I am really into foxes these days – like in an unhealthy way…I think I have clicked on every google image and watched every YouTube of Siberian and fennec foxes. So I am a little partial to my spirit animal being a fox at the moment. Ashman also looks like a fox, so there’s that.”
Co-Founder and CEO of NMRKT, (pronounced, “In Market”) Julia Jacobson is a whirl of smart and beautiful. Julia will catch you. She will engage you and listen to what you have to say. Her brain works in a dreamy but also analytical way, quite possibly necessary for that of a creator.
‘NMRKT is an eCommerce solution for blog and magazines’ – an integration of resources, media, influence, connectivity, and product. Often, when I hear Julia speak of her upcoming projects, I turn back to see what went over my head.
She understood the evolution of the marketplace and with her own devices, created a new template / platform to actualize that intelligence.
I told Julia her spirit animal was a deer. Happy to hear that, she leaped up from her cowhide rug to tell her boyfriend Sam. Success, a deer! Success, Julia.
An honest kind of beautiful, Julia is the best.
Sam and Julia’s apples.